Target: Sales and product exhibition
For the second year in a row, the Lieblingsagentur was responsible for Sage's presence at the IFA in Berlin. Sage Appliances has its origins as a subsidiary of Breville in Australia and has been developing and producing high-quality small kitchen appliances for 85 years. The products have also been available in stores in Germany and Austria since April 2018. Right at the 2018 market launch the Lieblingsagentur was able to convince enthusiastic visitors at the IFA not only with the products, but also with the structure, quality and design of the Sage booth. When designing the trade fair appearance, emphasis was placed not only on a CI-compliant exhibition, but also on the fact that the products could be tested and experienced in so-called master classes. The Lieblingsagentur was responsible for the project management, approval procedures and stand supervision. The C48 team was responsible for the conceptual and architectural design. Only due to the Covid-19 situation in 2020 and the associated cancellation of IFA 2020, there was no further appearance at IFA this year. But we are sure that, together with the very satisfied client, we will again be able to inspire customers in the B2B and B2C sector in 2021 with an approx. 400 sqm trade fair appearance.