Target: Product launch / Lead generation
The automotive giant from Japan also trusts the Lieblingsagentur. In addition to the implementation of various corporate appearances, we were able to accompany the introduction of the NISSAN Leaf in Germany and Austria with the help of an innovative promotion. E mobility and event mobility at a very high level. Attention and image transfer paired with qualitative lead generation have been the focus of the appearances at over 40 locations. In order to showcase the product features accordingly, not only were the product advisors intensively cast and trained, but also the specially produced in house POD (point of decision - digital display panel with haptic experiences) supported the market launch of the electric mobility concept. In addition to the leads collected, the length of stay and thus the value of attention have also been measured using WLAN tracking. Ad On: Transparent reporting to the customer in real time.